Xiaomi introduces new ‘youthful’ sub-brand Colorful & Creative

Chinese electronics giant Xiaomi has launched a new sub-brand. With CC, in full Colorful & Creative, the company mainly wants to appeal to young people. The first devices to appear under the new brand name are probably the CC9 and CC9e smartphones.

CC is already Xiaomi’s third electronics brand after Mi and Redmi. The new smartphones are the first result of the collaboration between Xiaomi and Meitu, the smartphone manufacturer acquired by Xiaomi last year, according to GsmArena. Behind the brand is a team called Chic & Cool 90, which would refer to the fact that the team is mainly composed of people born in the 1990s.

Although the CC9 and CC9e have not yet been officially announced, a number of images have appeared online in recent days that according to GsmArena look reliable. This shows that the CC9e has quite a few similarities with the Mi 9.

The phone is expected to have a 6.39-inch screen with a drop-shaped notch, a 48-megapixel main camera and a 32-megapixel front camera. Furthermore, the device would be equipped with a Snapdragon 712-soc and a battery of 4000mAh. Renders of the CC9 show a smartphone with a flip-out camera, such as with the Asus Zenfone 6.