‘X is working on three new Premium subscriptions for the amount of ads to be shown’

X would like to split its current Premium subscription into three new subscription types: Basic, Standard and Plus. The three tiers determine how many advertisements the user sees. Bloomberg writes this based on a source who was present at a video call between X and creditors.

The intention is that this will persuade people who find the current Premium service of $8 per month too expensive. writes Bloomberg. X would like to use this to compensate for its loss of advertising revenue. CEO Linda Yaccarino reportedly said in the conversation that although advertisers are returning to the platform, they are spending less. The company would like to achieve a positive cash flow in the second half of 2024, including debts, partly due to these subscriptions.

Although prices have not been announced, has X user Aaronp613 References to the three subscription types have already been found in the code of the iPhone app of the former Twitter. This shows that the Basic version shows the normal amount of advertisements. It is not clear whether this means that every user must become a member of the Basic tier, and whether that tier will also cost money. Well Elon Musk said last month that he wanted to charge every user a “small, monthly fee” to get rid of the many bots on the platform. With the Standard subscription, users receive half as many advertisements, just as with the current Premium service. With Plus, the intention is that users will no longer see advertisements at all. That tier will probably be more expensive than $8. It is unknown if and when these subscription types will be released.

Code with references to the three Premium subscriptions to X