Why are some advertisements so annoying?
Carglass repairs, Carglass replaces … Advertising blocks on TV are often to cry, and to cry even harder. You are completely out of the program or the film, but the advertisements itself are generally not very interesting either. The only advantage is that you have time to put chips in a container and pour a glass of wine. And since advertising breaks take longer and longer, you also have time to spend a few minutes on the toilet.
Irritating advertisements
Why are some advertisements so annoying? There is often a reason behind this. Attention is attention. Generating irritation is negative attention, but it does stick. We people are so composed that we remember negative information faster than positive ones. It does not always work, because irritating advertisements also lead to a negative association with that brand or product. The more we see the advertisements, the more irritating it becomes. However, irritation can sometimes work to promote a brand or product.
Negative attention
Cleaning products can benefit from negative attention. People need the product, so buy it anyway. And do not buy Ruby fabric softener because the advertising of the Gerstanovich family is so insanely irritating, we do not. We do not think about that, because the product is too ‘small’ for that. The brand association is less important with this type of products. This is mainly about brand awareness.
Social media
An additional advantage is that social media talk about advertising. And yes, especially about the annoying advertisements. In the past some advertisement has gone totally viral. Opinions are strongly divided. One part thinks the advertisements are extremely cute and another part is disgusted by the fakeness and gets annoyed by it.