Websites don’t show ads due to Google’s DoubleClick malfunction – update

A large number of websites will not show ads on Wednesday due to a malfunction at Google’s advertising platform DoubleClick for Publishers. The outage could cause a significant drop in revenue.

In addition to lost revenue, the outage causes loading problems: some sites hang on loading because browsers wait for the ads to appear. According to Business Insider, this is a global problem and Google is working hard on a solution. The cause is not yet known. Many sites report getting the 502 gateway error.

According to Adam Eiberger of The Tech Report, the outage at that site has been going on for an hour. He reports the outage to Google Product Forums, where many users report the problem. The Next Web is also struggling with the outage.

Update, 16.50: According to many site owners, the ads have reappeared.