Waze gets Google ads just like in Maps instead of its own ads

Google-owned navigation app Waze will soon get Google ads. Until now, these were the service’s own advertisements. Google is now aligning this with the advertising platform that is also included in Google Maps.

Waze

The move should make advertising within Waze more scalable, writes CNBC. It is unclear what is not scalable about advertisements within Waze. It is clear that with the disappearance of our own system, jobs will also disappear at the navigation app. CNBC has seen an email that management sent to Waze staff.

Google bought Waze ten years ago, but kept the maps app separate from Maps for a long time. This has changed recently. Google previously merged the development teams of Waze and Maps and now its own system for advertisements is also disappearing. It is unclear how many users will notice this.