Twitter is testing a Shopping feature that lets businesses sell products through Twitter

Twitter is testing a new Shopping feature. The platform allows a number of US companies to display a ‘shopping module’ on their Twitter profile, where they can display their products. Users can then purchase those products directly through Twitter.

The new ‘Shop’ module is a kind of carousel of products that companies can insert at the top of their Twitter profile, reports Twitter. Users can scroll horizontally through this list of products. Users can click on a product for more information and then buy it directly via Twitter, without having to leave the Twitter app.

The store module is currently only available for a limited number of US stores, including GameStop. According to the company, the module should be visible “soon” to all US iOS users who have set up the Twitter app in English. The platform makes no mention of availability for the Android app or Twitter users outside the US.

This isn’t the first time Twitter is trying out store-like features on the platform. In 2014, Twitter started rolling out a buy button. Users could buy a product with a single click, after which they only had to enter their payment and shipping details. However, that feature was phased out in 2017. There have recently been reports that Twitter would like to focus on shopping functions. The platform introduced company profiles earlier this year and a shop button popped up in March, also writes TechCrunch.

Image through Twitter