‘Total number of OLED TVs delivered has passed 10 million’
Market research firm Omdia states that worldwide OLED TV deliveries reached the number of 10.32 million at the end of September. This means that the 10 million has passed for the first time since LG Electronics introduced its first real OLED TV about seven years ago.
Deliveries in the fourth quarter are estimated to be 1.2 million units, an increase of 30 percent compared to the same quarter a year earlier. That writes the Korean Pulse News based on Omdia’s research. In the first quarter of 2021, demand would remain reasonably stable, with an expected delivery number of 1.04 million OLED TVs.
Ultimately, global OLED TV deliveries in the whole of 2020 would reach 3.3 million, which is ten percent higher than last year’s figure. Incidentally, the research bureau has adjusted this estimate of the total deliveries in 2020 downwards more than once; For example, a figure of 5.5 million was forecast at the end of 2019. These cuts are probably related to reports of production restrictions at LG Display. These production restrictions are in turn partly due to concerns among the manufacturer about increasing losses due to an expected decrease in demand, partly due to the corona crisis.
According to the estimates of the research firm, a total of 3.3 million OLED TVs will be delivered this year and, despite the current corona situation, that would increase to 5.5 million in 2021, 6.7 million in 2022 and 9 million in 2024. Those numbers should be made possible by, among other things, the start of full panel production at LG Display’s Chinese factory in Guangzhou.
The cumulative number of 10 million delivered OLED TVs has been calculated by the research agency from 2013, when LG would have introduced its first OLED TV. The latter is not entirely correct. The research agency apparently took that year as a starting point because the first OLED TVs only really became available to consumers in 2013. LG actually introduced its first real OLED TV in 2010, the 15EL9500, a 15 “OLED TV with a separate, curved base in which the electronics are integrated in a separate box. In 2012, LG showed the first 55” at CES. OLED TV: LG 55EM9600. A year later, LG released a 55 “OLED TV for consumers for the first time, which was a 1080p TV, which then had to cost just under ten thousand euros.
The LG 15EL9500 from 2010.