Tinder tries to prevent payment via Play Store in favor of credit card

In its latest app version, Tinder for Android does not try to let users pay for Tinder Plus via the Google Play Store, but directly with the credit card. For example, Tinder does not have to transfer 30 percent of its sales to Google.

In the latest version of the app, users are asked to enter their credit card information when they indicate they want to take Tinder Plus. At the bottom, initially also hidden by the pop-up keyboard, there is the option to run the transaction via Google play. According to Bloomberg, the Google Play option will also disappear once credit card details are entered.

Tinder has made no announcements about the move, nor did it answer Bloomberg’s questions, including whether the move would be made on the Apple side as well. The dating app isn’t the first major player to make such a move; Fortnite for Android’s revenue also does not go to Google because developer Epic Games never brought the game to the Play Store at all, partly for financial reasons.

According to experts who spoke with Bloomberg, the move won’t have a significant impact on the Google Play Store’s billions of dollars in revenue, but that could change as more app makers follow the lead of Epic and Tinder parent company Match. Apple and Spotify are fighting the same conflict among themselves.