This is why Apple is present at CES 2020 this time keer

May 29, 1992. It’s been so long since Apple last attended CES, the world’s largest technology show. John Sculley then introduced the Newton, a portable computer reminiscent of a tablet. But starting next Tuesday, after nearly three decades of absence, Apple will finally shine again on the Las Vegas trading floor. Though not for the reason you might expect.

Apple CES 2020

CES last month published the agenda, which already confirmed that Apple is making its rare appearance. At the stock market, companies unveil plenty of new (and surprising) products every year, but according to Mark Gurman of Bloomberg, we don’t have to count on new hardware from Apple.

Instead, Apple wants to showcase HomeKit, a system for smart home devices. Not only would Apple demonstrate the capabilities of HomeKit, but several companies would also unveil new HomeKit equipment. With this, Apple is responding to competitors Amazon and Google, which are also expected to announce a few things in the field of smart home at the fair.

Apple is making increasing efforts to get HomeKit off the ground. In December, Apple opened HomeKit’s software to developers. Because the so-called Accessory Development Kit (ADK) can now be used by everyone, the threshold for companies is lower to give smart devices HomeKit support.

Privacy

The agenda previously made it clear that Apple will also participate in the Chief Privacy Officer Roundtable session during CES 2020, where Apple will discuss privacy with Facebook, among others. On behalf of Apple, CEO Jane Horvath, Apple’s Senior Director of Global Privacy, will speak. CES 2020 will take place in Las Vegas from January 7-10.

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Source: Bloomberg