The number of Disney+ subscribers decreases for the first time due to Indian subscription
The number of Disney+ subscribers has declined for the first time since the streaming service began three years ago. Parent company Disney announced this. In total, almost 2.5 million subscribers have disappeared and this happened in Asian countries.
The decline is entirely attributable to Disney+ Hotstar, the version of Disney+ for India, Thailand, Malaysia and Indonesia, among others, which results from the acquisition of Star in 2019. Disney+ Hotstar lost 3.8 in the last months of 2022. million subscribers. That doesn’t hurt financially, because Hotstar’s average turnover per subscriber is less than 1 dollar. A regular Disney+ subscriber earns the company $5.77 per month, says Disney.
The number of subscribers to regular Disney+ increased slightly, from 102.9 million to 104.3 million. That number will continue to rise at about the same pace in the coming months, the company expects. The company does not say how the number of subscribers of Disney+ Hotstar will develop. Disney is still losing money on streaming, but expects the streaming service to be profitable within two years, it said explanation of the quarterly figures. Disney also announced a major round of layoffs on Wednesday evening, with seven thousand people set to lose their jobs. That is 3.6 percent of the workforce.