Telemarketing without prior permission is prohibited by law from Thursday

Telemarketing without prior permission is prohibited from Thursday due to an amendment to the Telecommunications Act. Companies are only allowed to call customers after permission. The do-not-call-me register is therefore no longer necessary.

Before the ban Article 11.7 of the Telecommunications Act amended. If consumers are customers, they can be called by the company for three years, after which new permission is required. The ban should ensure that complaints about telemarketing disappear. These complaints persisted, despite the existence of the do-not-call register.

The personal data in the register will be destroyed. The register now contains more than 9.5 million telephone numbers. The register has existed for about ten years. Telemarketing companies bore the operating costs, which amounted to about half a million euros per year.

Requirements are attached to the permission to call people. For example, a pre-checked box is not allowed. Companies must explicitly ask people for permission for telemarketing and it should not be part of permission for anything and everything. Anonymous calling is also no longer allowed; the caller must be clear to the customer. In addition, the consent must be easy to withdraw.