Sony is going to make fewer models of smartphones

Sony will make fewer different models of smartphones, a CEO of the company has said. The Japanese manufacturer has sharply lowered its forecast of how many devices it will sell this year.

Sony is not about whether it will cut the number of cheaper models or whether it will also reduce its pace of releasing Xperia Z smartphones: in recent years, the manufacturer has released a new model for the high-end every six months. market. Initially, Sony caught up in this way in terms of processors and screens, but that is no longer the case: the most recent Xperia Z2, for example, contains the same Snapdragon 801 soc from Qualcomm as in other high-end devices. devices and the same kind of IPS LCD with full HD resolution.

In addition to fewer models, it will also release devices in fewer countries, the manufacturer says in a meeting of which business newspaper The Wall Street Journal reports. The intervention is necessary because Sony’s smartphone branch suffered an operating loss, while it was still the most profitable branch of the group a year ago. In addition, it is one of the few manufacturers that saw smartphone deliveries fall compared to the same period last year: from 9.6 million to 9.4 million. Sony expects to sell about 33 to 34 million smartphones in the next nine months.

Sony emphasizes that it will continue to operate in the smartphone industry. The Japanese electronics giant worked for years with network company Ericsson in a joint venture, but after Sony bought out its partner, the group continues the smartphone branch on its own.