Snapchat gets ads in My AI and Spotlight

Snap will integrate ads into two of its newest features, ChatGPT-powered My AI and into Spotlight. The company announced this. It is unknown when the ads will come.

The advertisements in My AI will be in the form of sponsored text links, reports Engadget. When users search for a local restaurant, My AI may return a sponsored result. These must be relevant advertisements for the chat, Snapchat reports. That’s pretty much the same way Microsoft uses ads in Bing so far.

Spotlight, Snapchat’s platform for short videos like TikTok, will also have built-in ads. The company was already experimenting with this last year, but now all users are exposed to the advertisements. The initiatives should increase Snap’s advertising revenue. The chat app has actually experienced a decline in recent months.

Snapchat: ads in Spotlight