Samsung will release Frame TVs with picture frames in Europe at the end of May

Samsung will start selling Frame TVs in Europe at the end of May. The suggested retail price is 2200 euros for the 55″ model. In addition, there will be a 65″ variant. The Frame TVs feature interchangeable screen bezels and display artwork.

After Europe, sales will start in other continents, Michael Zoller, vice president of the Visual Display Europe division at Samsung known. According to Tech Radar, the CEO did not give more details during the IFA Grand Press Conference in Portugal. Samsung presented the TVs at CES early this year as ‘The Frame’.

The Frame TVs can be equipped with different frames such as those of a painting and can display about a hundred different works of art in ten categories with an Art Mode as standard. The intention is that they are less visible as a TV part of a living room, if they do not display a TV image or films.

Furthermore, Zoller said that the arrival of the QLED TVs ensures that discussions about picture quality of TVs are a thing of the past. The company would have reached a point where further improvements become less and less visible. He stated that QLED represented a “huge leap forward.”

The comment is striking because manufacturers have been using quantum dot layers, such as Samsung does with QLED, for high-end UHDTVs for some time, and there is also an important step for the technology: the direct combination of quantum dots with LEDs. Partly for this reason, Samsung took over QD Vision last year. Samsung has improved the quantum dot technology and is trying to compete with OLED with the QLED series. LG dominates the market for OLED TVs, in particular thanks to its patents for white OLEDs. Almost all manufacturers, except Samsung, now have OLED TVs in their range.