‘Samsung used fewer OLED screens in smartphones in 2017’
Samsung used fewer OLED screens in smartphones last year than in 2016. This has been calculated by market research agency IHS. Using the more expensive screens would make it more difficult to compete on price with competitors.
Samsung itself is the manufacturer of OLED screens and Samsung Mobile ordered fewer OLED screens from the display branch of the company last year, Nikkei reports. The fact that Samsung has used fewer OLED screens in phones in total is probably due to the fact that the manufacturer equipped its cheapest global model, the J3 2017, with an LCD last year, while its predecessor has an OLED screen. The J3 is a popular model.
Nikkei claims that Samsung has a surplus of OLED screens, now that other manufacturers have not provided many midrange models with an OLED screen due to a high price and Apple is reportedly struggling with disappointing demand for the iPhone X. In addition, Chinese manufacturers of OLED screens are busy production. increasing, which is likely to lead to a fall in prices in the near future. Samsung is looking for external smartphone makers who want to purchase OLED panels. Both Samsung and Apple have not responded to Nikkei’s story.
Cheapest smartphone from Samsung with an OLED screen in 2017: the J5 2017.