‘Samsung TV Plus streaming service may come to third-party televisions’

Samsung is considering making its free streaming service Samsung TV Plus available to other television manufacturers. This is what tech editor Janko Roettgers says based on several sources.

In his Lowpass newsletter writes Roettgers that Samsung has spoken to some competitors about this, according to several sources who are familiar with these conversations. One of these discussion partners is said to be the Chinese TCL, although it is not clear how advanced these discussions are and whether they are still being conducted. Spokespeople for TCL and Samsung did not want to answer questions from Roettgers.

The South Korean company is said to have previously planned to license individual channels of the streaming service to other television manufacturers, but those talks were said to have led to nothing, according to a source. In order to grow the audience of the streaming service, Samsung would now consider making the service available in its entirety to competitors.

Samsung started the streaming service in 2015 TV Plus and it was previously only available to owners of Samsung TVs running Tizen, but later owners of Galaxy phones and tablets running Android 8.0 or higher also gained access and in 2021 the company released a web version for the United States. In April 2021, Samsung made TV Plus available in the Benelux. This allows users to watch both local and global channels for free, including news, sports and entertainment. The channels have advertisements.