Samsung loses market share to smaller manufacturers in smartphone market

Smaller manufacturers are slowly but surely stealing market share from market leader Samsung. While Apple remained fairly stable with a market share of around 12 percent, Samsung’s share fell from 32.5 percent to 23.8 percent.

As a result, Samsung has lost a quarter of its market share to smaller manufacturers within a year, market analyst firm IDC has calculated. Apple did not win with that: the share of iPhones fell slightly from 12.9 percent to 12 percent.

The winners are mainly the smaller manufacturers. The biggest winner is Xiaomi, which has gone from 2.1 percent to 5.3 percent to become the world number three. LG and Lenovo share fourth place. Huawei, which occupied third place in the previous quarter, is also in joint fourth place with a market share of 5.1 percent.

The number of deliveries of smartphones increased by a quarter, from 261 million to 327 million units. It therefore seems that the growth of the smartphone market is not over yet. Given the strong growth of manufacturers that focus almost exclusively on China, the growth seems to be mainly coming from there.