Samsung is losing market share to smaller manufacturers in the smartphone market

Smaller manufacturers are slowly but surely taking market share from market leader Samsung. While Apple remained fairly stable with a market share of around 12 percent, Samsung’s share fell from 32.5 percent to 23.8 percent.

As a result, Samsung has lost a quarter of its market share to smaller manufacturers within a year, according to market analyst firm IDC. figured. Apple did not win with that: the share of iPhones fell slightly from 12.9 percent to 12 percent.

The winners are mainly the smaller manufacturers. The biggest winner is Xiaomi, which has gone from 2.1 percent to 5.3 percent to become the global number three. LG and Lenovo share fourth place. Huawei, which occupied third place in the previous quarter, is also tied for fourth place with a market share of 5.1 percent.

Smartphone shipments rose by a quarter, from 261 million to 327 million units. It therefore seems that the draft in the growth of the smartphone market is not yet over. Given the large growth of manufacturers that focus almost exclusively on China, the growth seems to come mainly from there.