Samsung confirms arrival of 77″ QD OLED TV and claims 2000cd/m² panel brightness
Samsung Display has confirmed that, in addition to the existing 55 and 65-inch sizes, a QD OLED TV with a diagonal of 77 inches will be released this year. According to the manufacturer, the QD OLED panels used this year have a brightness of more than 2000cd/m².
Panel maker Samsung Display says that screens with QD OLED panels will be released this year in sizes 34, 49, 55, 65 and 77 inches, with the first two sizes being monitors. The Korean The Elec wrote last year that Samsung Display was also considering production of 27″ and 32″ panels. This may eventually lead to the arrival of even more QD OLED monitors, but for now Samsung Display has not said anything about those smaller sizes.
The company claims that this year’s QD OLED panels can achieve a brightness of more than 2000cd/m² thanks to an algorithm and a new material used in the emissive layer of the OLEDs. Samsung Display writes that this ‘improves the color brightness of each RGB’ and that the efficiency of light emission is increased by the new material. According to the manufacturer, this is applied to the blue layer, which probably means that the blue OLEDs become brighter. That is important, because QD OLED technology uses blue OLEDs with quantum dots to convert part of that blue light into red and green.
Samsung Display says nothing further about the claimed 2000cd/m². Presumably, this brightness, if it is actually achieved, will not be possible with all QD OLED products in the above-mentioned formats that will be released this year. It is likely that the brightness will be lower in practice. For example, the company claimed last year that the panel for the QD OLED TVs achieved 1500cd/m², but in practice the peak brightness was much lower.
Competitor LG has also claimed a high brightness of 1800cd/m² for at least the new G3 OLED TV, but the question is also to what extent that value is really achieved. Samsung Display’s QD OLED panels can in principle achieve higher brightness and perform better in terms of color volume than LG Display’s Woled panels, although it appears that LG is trying to keep up with peak brightness by using micro lenses. .
Furthermore, Samsung Display says it has reduced the power consumption of its QD OLED products by 25 percent this year compared to last year’s models. This would have been possible thanks to ‘organic materials’ with higher efficiency and ‘more advanced AI technology’.