‘Samsung and Sony discuss collaboration for chips in the automotive sector’
Samsung Electronics and Sony are discussing a collaboration to make chips for the automotive sector. This is reported by unnamed sources and analysts on which Business Korea relies.
According to analysts, Sony CEO Kenichiro Yoshida visited Samsung Electronics’ Pyeongtaek Campus in South Korea on Monday. There he is said to have spoken with Kyung Kye-hyun, the director of Samsung Electronics. This visit to Korea is seen as a response to an earlier visit by Kyung to Sony’s headquarters in Japan in November last year. During that visit, Kyung underlined Samsung’s knowledge and expertise in the field of memory chips for the automotive sector and the possibility of joining forces was discussed. According to analysts, Samsung has previously indicated that it wants to actively enter this market, writes Business Korea.
During the visit to Sony’s headquarters in Japan in November last year, the Samsung executive published a photo of a car and referred to a change at Sony. He wrote that the Sony Walkman was a dream for young people in the early 1980s and that the company is now developing a self-driving car with Honda. At the beginning of this year, Sony and Honda showed a prototype for an electric car that they will release together in 2026. The aim is to enable self-driving capacity in accordance with level 3 autonomy ‘under limited circumstances’, but level 2 including driving assistance will be available in more situations arise. The prototype shown will have a total of 45 sensors inside and outside the vehicle, such as cameras, time-of-flight sensors, lidar, ultrasonic sensors and radar. Samsung’s help is probably desperately needed for this process.
The Afeela from Sony Honda Mobility, a prototype of an electric car that should be released in 2026
Presumably, Samsung Electronics wants to work closely with Sony and subsequently with Sony Honda Mobility to realize a stated ambition. The Korean company said at last year’s annual Samsung Tech Day conference that it entered the automotive memory market in 2015 and has since seen rapid growth with the aim of becoming “the largest supplier of automotive memory by 2025 ‘. In addition, Samsung also said that it will continue to expand and find new customers in the field of self-driving cars.
Samsung’s interest in this market is not least due to its size and rapid growth. According to market research firm Omdia, the value of the global automotive semiconductor market will grow from $76 billion in 2023 to nearly $130 billion in 2028. other study keeps it at 59 billion dollars in 2022 and growing to almost 104 billion in 2029.