Rumor: Apple invests billion dollars in films for release in cinemas

Apple would reportedly invest a billion dollars this year in the development of films that will first be shown in cinemas and only then released on its own streaming service TV+. This is what the financial news agency Bloomberg claims.

Until now, films for Apple TV+ were only released in theaters to qualify them for film awards, but Apple is changing that strategy, claims Bloomberg. The financial news agency often shares correct information about unannounced Apple products and services and relies on anonymous sources. The films must be shown in thousands of cinemas for at least a month.

Apple’s intention is to bring its TV+ streaming service to the attention of enthusiasts through the films. A wide release in cinemas would also make it easier to interest big names in directing and acting in Apple films. Apple has not commented on the rumor. TV+ reportedly has several tens of millions of subscribers. Amazon is said to be considering the same thing with films it commissions for its Prime Video streaming service.