Rumor: Apple and Sony are considering acquiring podcast maker Wondery
Both Apple and Sony are said to have plans to make an offer for podcast maker Wondery. Both companies are said to have had talks with Wondery, which wants to see an amount between 300 and 400 million dollars.
The generally well-informed Bloomberg news agency reports this. It could still be several months before an agreement is reached, with the deal also possible for the deal to backfire, Bloomberg sources say. It is also not known which of the two companies has the best chance of the takeover.
Wondery is one of the largest independent podcast makers in the world. It has about 8 million listeners monthly, with popular podcasts such as Dirty John and Dr. Death. The podcasts can now be heard in various places, but it is likely that the new owner will be the only one to offer them in the long term.
If the deal goes through, it will be one of the biggest acquisitions in the podcast world. In recent times, many major content companies have been looking for podcast creators to acquire in order to expand their offerings; Spotify, among others, has made a number of acquisitions for its music service, and would even consider releasing its own podcast subscription. Apple also recently bought a podcast maker.