Reddit acquires TikTok competitor Dubsmash

Reddit has bought video service Dubsmash for an undisclosed amount. Dubsmash is seen as a competitor to TikTok and Reddit hopes to integrate more short videos on the platform with the acquisition.

Reddit writes that it wants to incorporate Dubsmash’s tools into the Reddit app and website. At the same time, the app will continue to exist separately and will not change anything, the social network writes. It is not known what Reddit paid for the company. The takeover is effective immediately and all developers of Dubsmash will go along.

Dubsmash is seen as a major competitor to TikTok, although the latter is much more popular. Dubsmash mainly has a lot of young users, who can create and share short videos on the platform. According to Reddit, the service provides “a platform for creators who are under-represented on social media.” It is not known how many users Dubsmash has, but thirty percent of them would log in daily at least and the majority would be female.