Number of active Facebook users is rising again in Europe

The number of active Facebook users is on the rise again in Europe, after falling in the previous two quarters. The number of users continues to grow worldwide, there are now 2.3 billion people who log in to Facebook every month.

The increase is apparent from Facebook’s quarterly figures, which cover the last three months of 2018. In the fourth quarter, there were 381 million monthly active users in Europe, 6 million more than a quarter earlier. The increase has negated the decline in Facebook usage in Europe seen in the past two quarters. There are now more monthly active users on Facebook in Europe than at the beginning of last year.

The use of Facebook has also increased in other parts of the world. There are now 2.3 billion monthly active users worldwide, according to the social network. A year ago there were 2.1 billion. The number of daily active users rose to 1.5 billion, from 1.4 billion a year earlier. Facebook estimates that 2.7 billion people worldwide use Facebook, Instagram, WhatsApp or Messenger on a monthly basis. More than 2 billion people would use at least one of those services every day.

Facebook’s revenue grew significantly. It was $16.9 billion in the fourth quarter, 30 percent higher than in the same quarter a year earlier. Facebook’s revenue comes almost exclusively from advertising, which amounted to $16.6 billion. Of that, 93 percent comes from ads that run on mobile devices. A year ago it was 89 percent. Facebook posted a net profit of $6.9 billion, an increase of 61 percent from a year earlier.

With the presentation of the figures for the fourth quarter, the figures for the whole of 2018 are also known. That year was good for a turnover of 55 billion dollars, 38 percent more than in 2017. Profits came in at 22.1 billion dollars, an increase of 39 percent.