Netflix will share more viewing figures with film studios and audiences

In the coming months, Netflix will show more data about how many of its customers watch certain movies and series. Those figures first go to film and series producers and then the general public can see them.

Now, Netflix occasionally shares a single figure on how many people have seen a particular movie, but more data is coming, Netflix said in a statement to the quarterly figures. That will happen in the coming months, according to the company.

That information first goes to producers, says CEO Ted Sarandos. “Then to our members and of course to the press. This way we are completely transparent about what people are watching on Netflix around the world.” Those numbers should give customers a better idea of ​​what a lot of people are watching right now, something that might influence their decision to watch as well. “Being able to share these kinds of numbers will help people get a better idea of ​​what’s interesting to them.” Netflix has been careful about sharing data about how many people watch on the streaming service in recent years.

Netflix released its quarterly results this week. Netflix CEO Reed Hastings also briefly discusses the increasingly fierce competition. He describes the recently announced video streaming services from Apple and Disney as “world-class consumer brands” and says his company is “eager to compete.” According to Hastings, content creators and consumers are especially benefiting from this situation where “many companies are trying to deliver a great video experience to the public.” He does not expect these new players to influence Netflix’s growth, partly because the content would be quite different.