‘Netflix is considering showing advertising in games’
Netflix is considering showing advertisements in the games it offers, The Wall Street Journal writes based on internal sources at the streaming service. Netflix itself has not yet confirmed the plans.
The company’s directors have recently been thinking about different ways to make Netflix Games profitable, those involved say The Wall Street Journal. According to the newspaper, advertising in the free games is being considered, but also the addition of in-game purchases.
Furthermore, Netflix would consider asking for money for the ‘more advanced games it develops’. Now Netflix subscribers can play a selection of iOS games at no extra cost. It is not known whether Netflix will implement the plans. Netflix itself has not yet made any announcement about this.
Netflix Games has been available since the end of 2021. Since its release, the offering has grown significantly.