Meta wants more users for Horizon Worlds by allowing teenagers
Meta wants to attract more users to its VR platform Horizon Worlds by also allowing teenagers. Currently, users must be over 18 years old, but the company would also like to allow young people between 13 and 17 years old.
To achieve this, the platform must have tools and limitations that suit that age group, Meta says in a memo which The Wall Street Journal has seen. Opening Horizon Worlds to teens could happen as early as March.
Currently, 89 percent of users who try the app do not return after a month. Meta wants to lower that percentage to 80 percent. As a result, the number of active users should increase from 200,000 now to 500,000 around the summer and a million active users by the end of this year.
Horizon Worlds is the VR platform that shows Meta’s vision of the future with the metaverse. In Horizon Worlds, users can interact with each other as avatars. Horizon Worlds can be used as an app on the company’s Quest headsets.