‘Jawbone focuses on healthcare rather than consumer products’

Jawbone would consider turning its business around completely, by focusing on devices sold to healthcare, rather than consumers. The choice probably has to do with the continuing poor operating results.

The reporting comes from the usually well-established TechCrunch, which does not disclose its sources. In the future, Jawbone would like to sell products to doctors and health organizations that work with patients. However, it is not clear what kind of products are involved. Jawbone itself did not want to respond to TechCrunch’s reporting, so the details are still missing.

To pay for the change in business operations, Jawbone is said to have raised money from investors. Nearly a billion dollars have already been raised, but the transition seems to have yielded little concrete, according to TechCrunch. Jawbone itself has been silent in the public domain for quite some time.

Jawbone has been struggling with poor financial results for some time. The company sells devices such as wearables and accessories to consumers, but such products face a lot of competition and little margin. In healthcare, margins are higher; this may be the reason for the switch mentioned in the rumours. Other companies in the wearable market are also experiencing difficulties, including Fitbit.