Investors put $4.5 million in browser from maker javascript

Brave Software from the maker of javascript and former director of Mozilla Brendan Eich has raised 4.5 million dollars, converted about 4 million euros, for the further construction of its Brave browser that blocks ads.

This puts the counter of the funds that Brave Software has managed to amass so far at 7 million euros, writes The Wall Street Journal. Brave has a built-in adblocker that blocks random ads. Brave does serve its own ads that it bases on tags it collects from browsing history. Then users can pay sites money they think is worth not to show ads at all.

Users who do see advertisements will receive a small amount for it. Of the ad revenue, 55 percent goes to the publisher of the site the ad is on, 15 percent to the company that serves the ads, 15 percent to Eich’s company and between 10 and 15 percent to the user.

The purpose of Brave is mainly to combat tracking and other privacy-sensitive problems. According to Eich at the WSJ, the “third-party ecosystem” has completely lost control and is “parasites” on users. According to him, publishers think they need tracking for extra revenue, but they get less and in the end it only benefits the companies that do arbitrage of advertising.