Instagram puts ads in search results

Instagram will start showing ads in search results. That has been reported by the company. This creates a new place where users of the social medium can encounter advertisements.

The ads appear in the feed that appears when users click on a search result, reports the company. This happens when users start scrolling. The ads may come on search terms that fall within the guidelines and are presumably customized to what users have searched for. The ads will be in the app globally in the coming months.

Instagram also comes with reminders for sponsored events. If users indicate an interest in this, it is possible to receive a reminder prior to the event as a push notification from Instagram. Companies pay Instagram for that.

If reminders are available, a post will have a blue bar with “remind me” next to it, after which the app will send notifications for the event. The option for reminders is immediately available in the app.