Instagram places ads in search results

Instagram will start showing ads in search results. The company has announced this. This creates a new place where users of the social medium can encounter advertisements.

The ads appear in the feed that appears when users click on a search result, the company reports. This happens when users start scrolling. The advertisements can appear for search terms that fall within the guidelines and are probably adapted to what users have searched for. The ads will appear in the app worldwide in the coming months.

Instagram also comes with reminders for sponsored events. If users indicate their interest, it is possible to receive a reminder prior to the event as a push notification from Instagram. Companies pay Instagram for this.

If reminders are available, there will be a blue bar next to a post with ‘remind me’ and the app will send notifications for the event. The option for reminders is immediately available in the app.