Images Steam games may soon no longer contain marketing text

Starting September 1, developers and publishers will no longer be allowed to display marketing text in banners and other images of their games on Steam. This means that review scores and award logos, among other things, may no longer be visible in the images.

Valve has noticed that the images accompanying games contain more and more marketing text, writes the platform. In some cases, the name of the game is no longer noticeable. That’s why Steam has set up new rules, which will take effect from September 1. The content of the images may only contain artwork, the name, and any official subtitles of the game. What is not allowed are the names and logos of awards, review scores, discount campaigns or text and images that promote other titles. The banners can be seen in users’ Steam libraries, among other places.

“We understand that developers want to convince players of the quality of their games. But Steam already has space on the store pages to showcase this information, where quotes from reviews, scores and special awards each have their own place and customers can easily find that information writes Steam.

Different rules apply when announcing major updates or seasonal events. In addition, images of games may be provided with temporary notes, which may be visible for a maximum of one month. The text must only promote the new content and must be readable in all languages ​​that the game supports.

Source: Steam