IDC: Apple and Samsung lose market share again in European smartphone market

Apple and Samsung both lost significant market share in the European smartphone market last spring. This can be deduced from figures from research agency IDC. Samsung lost 15 percent last quarter, Apple 10 percent.

Where Apple and Samsung together delivered more than seventeen million smartphones in Europe in the spring of last year, there are now less than fifteen million. The decline of 15 and 10 percent is higher than the decline in the smartphone market in Europe as a whole, because it fell by 4.5 percent. It seems that the current generation of smartphones from both manufacturers are less popular than their predecessors. It is the second quarter in a row that deliveries from both market leaders decreased.

Huawei and Xiaomi in particular benefit from the decline of both market leaders, The Verge reports based on the IDC figures. Deliveries of Huawei smartphones increased by 75 percent. This is partly due to the P20 Pro, which came out this spring and which received a positive reception from reviewers due to the good battery life and the innovative camera setup with three cameras on the back. Huawei has for now taken over the second place in the smartphone market in Europe from Apple. Apple shipments are likely to pick up again from September, when new iPhones come out. Xiaomi delivered one million smartphones in Europe last quarter, much more than the 18,000 from a year ago. This is because it has started offering devices in more countries.

The figures mention the Chinese manufacturer Wiko, of French origin, as the number five in the European smartphone market. IDC does not mention the deliveries of HMD, the Finnish company that has a license to the Nokia brand and that according to figures from Canalys belongs in the European top five.