Huawei sells new smartphone via chat application

Huawei has started selling its recently announced Honor 6 smartphone through the chat application WeChat. The option to buy the device via the app is open to Chinese customers. Huawei hopes to attract more customers in this way.

Details on the partnership between Huawei and WeChat have been published by The Wall Street Journal. WeChat recently built a virtual online store into its app, based on the e-commerce platform of jd.com, a popular Chinese online store. This makes it possible for Huawei to offer its Honor 6 smartphone via WeChat, although this is currently only possible for Chinese customers.

It is striking that Huawei chooses to offer its new smartphone via a chat application. It is still unclear whether the Chinese manufacturer will also offer its smartphones abroad via chat apps.

WeChat is a popular chat application in China with hundreds of millions of users. By addressing this audience, Huawei probably hopes to attract more customers. Huawei previously advertised with the arrival of the Honor 6 via the chat application. In this way, more than half a million preorders have been placed by Chinese customers via WeChat.

Huawei announced its Honor 6 smartphone last week for the Chinese market and should compete there for Samsung’s Galaxy S5 and Apple’s iPhone. The device has a 5 “screen with full HD resolution and the Kirin 920-soc developed by Huawei itself with four Cortex A15 cores and four Cortex A7 cores.