Google wants largest products to get generative AI within months

A new guideline within Google requires generative artificial intelligence to be included in all of its biggest products within months. This must be done with Google’s services, which have more than one billion users worldwide.

Google’s upper management would have issued a ‘code red’ and come up with the directive, reports a source Bloomberg. The directive specifies that generative artificial intelligence, AI responsible for creating new, original content, should be included in Google’s largest products within months.

Current and former employees indicate that the code has previously resulted in dozens of planned AI integrations. That’s how Google came up with last week an integration of AI capabilities for YouTube. Creators could soon be able to virtually swap outfits in videos or create “fantastic movie settings” through AI’s generative capabilities. Google previously came up with Bard, its answer to Microsoft. That competitor invested billions of dollars in OpenAI and integrated ChatGPT into its Bing search engine and other Office components.

Last month, The New York Times reported that Google has enlisted the help of founders Larry Page and Sergey Brin to discuss the company’s AI strategy. Brin would even have advised changes to Bard’s code. The American medium wrote that Google managers felt the competitive pressure to set up their own tool that should be able to compete with ChatGPT. Sundar Pichai, Google’s CEO, is also more involved with products than usual at the moment.

Google has not yet given support for generative artificial intelligence to major services such as Maps, which has more than one billion users. If it is up to the new directive, this will therefore be integrated within a few months. It is not yet known in what form that will be.