Google wants its largest products to get generative AI within months

A new directive within Google requires generative artificial intelligence to be included in all its largest products within months. This must happen for Google’s services, which have more than one billion users worldwide.

Google’s senior management is said to have issued a ‘code red’ and issued the directive, a source said Bloomberg. The guidance specifies that generative artificial intelligence, AI responsible for creating new, original content, should be incorporated into Google’s largest products within months.

Current and former employees indicate that the code has previously resulted in dozens of planned AI integrations. Google came up with this last week an integration of AI capabilities for YouTube. Creators could soon be able to virtually swap outfits in videos or create “fantastic movie settings” through the generative capabilities of AI. Google previously introduced Bard, its answer to Microsoft. That competitor invested billions of dollars in OpenAI and integrated ChatGPT into its search engine Bing and other Office components.

Last month, The New York Times reported that Google has enlisted the help of founders Larry Page and Sergey Brin to discuss the company’s AI strategy. Brin is even said to have recommended changes to Bard’s code. The American medium wrote that Google managers felt competitive pressure to set up their own tool that could compete with ChatGPT. Google CEO Sundar Pichai is also more involved with products than usual at the moment.

Google has not yet given major services such as Maps, which has more than one billion users, support for generative artificial intelligence. If it is up to the new guideline, this will be integrated within a few months. It is not yet known what form that will take.