Google broadcasts first commercial via Home Assistant

Google has started to use the Home for promotional purposes. Several users in the US were unexpectedly informed by the assistant that the film Beauty and the Beast is in theaters.

Several Google Home users indicate on Reddit that they heard the promo in the overview of the day, without having searched for movies. They also claim that the institutions did not give rise to the advertising. Incidentally, a user of the Google Assistant also claims to have heard the advertisement on his smartphone.

The ad is delivered in Home’s standard voice and follows, for example, the time and weather with the text, “By the way, Disney’s live action Beauty and The Beast opens today.” Google denies to The Verge that it is advertising. “The great thing about the Assistant is that it invites our partners to be our guests and share their stories,” the company’s cryptic statement reads.