Google backs maker of ‘cinematic reality’ wearable

Google, along with other companies, is investing potentially half a billion dollars in the Magic Leap company, Re/code claims. The American company is engaged in ‘cinematic reality’: the representation of 3D objects in combination with the real world.

Magic Leap is developing a wearable and the associated software for the augmented reality application with three-dimensional display. The aim of the company is to combine the 3D rendering of objects with reality as well as possible, but how Magic Leap wants to achieve this is still unknown.

According to Re/code, the CEO, Rony Abovitz, spoke earlier that the company thinks it has “developed the most natural and user-friendly interface for wearable computing”. Speaking to the Florida Business Journal, he told the Florida Business Journal that virtual reality and augmented reality are outdated terms that have not lived up to their promise, and that is why they chose the designation ‘cinematic reality’: “As soon as you see this you know that this computing for the next thirty or forty years.”

According to Re/code, the high-resolution projection images projected onto the user’s retina are similar to Google Glass. As users adjust their focus, the depth of field of what is displayed would also adjust. This would provide a more realistic effect. Magic Leap speaks of a ‘3D light sculpture’.