General Motors to unveil electric Hummer

The American General Motors reportedly wants to introduce the Hummer back into the streets, but in an electric variant. The car would soon be unveiled at the Superbowl, a major American sporting event.

The report comes from The Wall Street Journal, which is basing it on people who are “familiar with the matter.” General Motors, owner of the Hummer brand, is set to release the car under its GMC subsidiary brand in 2022. It would be the first new Hummer since the H3, which went into production in 2006 and was made until 2010.

The Hummer had a reputation as a car that consumed a lot of fuel. A switch to electric would of course make that a non-issue, although the weight of the large body of the car also plays a role.

The Verge asked General Motors for a response, but it fit the bill. The car was due to be unveiled during American Football’s Superbowl on February 3, during the much-watched intermission commercial break. The ad would star basketball player LeBron James. General Motors plans to produce at least 20 electric models by 2023.

The Hummer H2 from 2002 – image: GM