‘Facebook wants to share content from newspapers and magazines’

Facebook is said to have made agreements with some major media companies to post their content on the social networking site. In return, in some cases, the companies that post their content get all the advertising revenue.

That is what the generally well-established The Wall Street Journal states, based on its sources. It would be the Instant Articles functionality that previously appeared in rumors, but has not yet been made public. With this, content from media companies should be posted directly to Facebook, so that users do not have to go to the creators’ site first. This should save time because there is no need to wait for sometimes slow loading websites.

To encourage content creators to directly publish content on the site, Facebook offers a larger part of the advertising revenue. If the publishers sell the ads themselves, they can even keep all the income, according to the plans drawn up, according to The Wall Street Journal. If Facebook sells the ads, it wants 30 percent of the proceeds. It is not yet clear exactly what the advertising options will look like.

So the advantage of the publishers is that they have more revenue, while Facebook hopes that users spend more time on the site, according to the business newspaper. However, newspapers and magazines run the risk that fewer visitors will come to their site. Instant Articles may start as early as next month. It is said that contracts have been signed with The New York Times, Buzzfeed, National Geographic and a number of other content creators. As talks are still ongoing, according to The Wall Street Journal, the launch date may change.