Facebook is sharing data about News Feed US users for the first time
Facebook has released figures for the first time on the number and type of posts US users see in the News Feed. About 57 percent of the posts Americans saw in the previous quarter were shared by liked or followed users.
In the report looking back to the second quarter of this year. It says that about 33 percent of the posts Americans saw at the time were shared by groups or pages they followed themselves. According to Facebook, eight percent of Americans saw posts from sources they had no connection with during the previous quarter.
According to Facebook, 87 percent of U.S. News Feed posts did not link to another website, while the remaining 13 percent did contain links to websites. Facebook also collected the twenty domain names that were most linked to. At the top of the list we see YouTube with 181.3 million views. Amazon is in second place with 134.6 million views. Unicef comes in third with 134.4 million views, while gofundme.com with 124.8 million and Twitter.com with 116.1 million claim fourth and fifth place. The company states that this group of twenty domain names appeared in 1.9 percent of all viewed posts.
Facebook also collected the 20 most viewed News Feed links that Americans saw last quarter. According to Facebook, these links make up 0.1 percent of the total supply from the American News Feed. In first place is a website aimed at fans of the American football club Green Bay Packers.
According to the US website TechCrunch Facebook wants to use this data to demonstrate that the platform is not flooded with political messages. But according to TechCrunch, it’s difficult to see trends on the platform based on the data Facebook shares in the report. That is what Kevin Roose, an American journalist from the New York Times, is trying to do with a Twitter account. The man then publishes on the basis of data from CrowdTanglea data analytics platform from Facebook, a daily top ten of the “best performing” links on US Facebook pages.
Facebook recently stated that since the corona outbreak it has removed more than 3,000 accounts, pages and groups from the platform that spread misinformation about the virus. In total, the company would also have removed twenty million messages.