EA to acquire smartphone game maker Glu Mobile for $2.1 billion

EA has reached an agreement with Glu Mobile for an acquisition. The publisher pays 2.1 billion dollars for the maker of smartphone games. Glu Mobile has a Kim Kardashian game in its portfolio, among other things.

Glu Mobile was founded in 2001 and has nearly 800 employees. The company had a turnover of $544 million last year with its mobile games. Glu Mobile is known for a Kim Kardashian game that appeared in 2014, but also has titles such as Design Home, Covet Fashion and a mobile version of Deer Hunter in its portfolio.

Electronic Arts is investing heavily in smartphone games with the acquisition of Glu Mobile. The company says revenue from Glu Mobile’s existing franchises will nearly double EA’s smartphone game revenue. EA achieved a turnover of 779 million dollars last year with its own smartphone titles such as Bejeweled, Real Racing and mobile FIFA games.

According to EA, the acquisition is expected to close in the second quarter of this year. Shareholders of Glu Mobile have yet to give approval and the parties are also awaiting regulatory approval.