Disney buys significantly fewer Facebook ads due to hate speech policy

Disney would have decided to significantly reduce the advertising budget for Facebook. This represents a significant financial setback for Facebook, as Disney spends hundreds of millions on ads. Many companies have boycotted Facebook because of its hate speech policy.

This is reported by the usually well-informed The Wall Street Journal. They rely on sources familiar with the situation. According to those sources, Disney is going to advertise significantly on Facebook for the time being and divisions are pausing their campaigns. That’s not only true for the parent company, but also for subsidiaries like Hulu, which will no longer advertise on Instagram.

The decision has not been publicly disclosed by Disney, and the company is therefore not formally joining the ad boycott instituted by dozens of companies large and small. However, pausing the ad campaigns does have a major financial impact on Facebook; Disney was the largest advertiser in the first half of this year, reaching around $ 210 million, according to The Wall Street Journal. In recent times, it mainly advertised for its video service Disney +.

A source at Disney says the company will no longer advertise on Facebook for the time being, as long as the policy on hate speech is not improved. Facebook has recently been criticized for its policy for not intervening sufficiently against hate messages on its network. The social networking site said in a response to The Wall Street Journal that it “had more work to do.”