Data company Cambridge Analytica stops after Facebook data abuse scandal

Data company Cambridge Analytica, which has been in the news in recent months because of the privacy scandal surrounding the misuse of Facebook data, has stopped. The company has filed for bankruptcy in its home country of the United Kingdom.

The company in the UK, but also divisions in the United States, will stop immediately, Cambridge Analytica reports. The company says it can’t move forward after the scandal surrounding the abuse of Facebook data.

Cambridge Analytica cites “unfair negative media coverage” as the reason, which prevents the company from doing business. “Despite our confidence that our employees have acted ethically and within the limits of the law, the siege of media attention has driven virtually all customers and suppliers away. put.”

According to Cambridge Analytica, the allegations were unfounded, as the company has not behaved differently from other companies. “Cambridge Analytics is […] vilified for activities that are not only legal, but are widely accepted as a standard part of online advertising in the political and commercial arenas.”

The company refers to buying data from Facebook users, which an app had collected from users against the rules. Facebook had ordered Cambridge Analytica to remove the data, but the social network never checked.

The privacy scandal has had many consequences. For example, Facebook has restricted apps’ access to user data, Facebook CEO Mark Zuckerberg has often apologized and many users have told them to cancel their accounts with the social network.