Companies on WhatsApp can show a catalog of products in the future

WhatsApp is going to add a function that allows companies to create a catalog of products and services in the chat app. That catalog includes photos, descriptions and prices, the company says.

WhatsApp users who chat with companies can then more easily indicate which product or service they have a question about, WhatsApp says. The Facebook subsidiary reports that the function serves as a digital shop window. Users can see the catalog on a company’s profile page.

The feature is already live in a few countries, including Germany, Brazil, India, United Kingdom, United States, and Indonesia. WhatsApp says that the feature will also be available in other countries in the near future, but does not say when that will be. Companies can create the catalog in the WhatsApp Business app settings and then share it with customers in chats by choosing ‘catalog’ in the Share pane.