Cheaper Netflix subscription with advertising gets fewer films and series
The upcoming cheaper Netflix subscription where advertisements are shown will have a smaller selection of films and series than other subscriptions. However, ‘the majority’ of the content remains accessible via the cheaper subscription.
Netflix is currently negotiating with publishers about the content that can be offered through the advertising subscription, the streaming service in a video. The vast majority of films and series would be available immediately via the much-discussed advertising subscription, but in some cases the licensing deal with publishers must be renegotiated. Netflix is working on the new subscription in collaboration with Microsoft.
“At the moment, most of the content that can be seen on Netflix could also be viewed via the advertising subscription. There are also cases where this does not apply and we are discussing this with the relevant studios. (…) We are going to transfer some extra content to that subscription, but certainly not everything,” said Netflix’s co-CEO Ted Sarandos in the video presentation.
CFO Spencer Neumann adds that they will not be essential additions to the relevant subscription. “Hopefully we can add a little more to the offer [met extra uitgeversrechten]but we will be disciplined about that.”
The latter probably means that the service will be selective in transferring extra content to the advertising subscription. It is a given that all original content from Netflix is available regardless of which subscription someone purchases. License deals, on the other hand, cost the streaming service extra, a luxury that the company can afford less well due to various setbacks.
Image via Netflix