BMW: Advertisers want data from connected cars

Advertisers and tech companies like to have data from cars with an internet connection. That writes the financial newspaper The Financial Times. So far, BMW has rejected all those requests, says the manufacturer itself.

Sensors and software in cars generate the data that advertisers and tech companies want, while it could actually end up at other companies via an internet connection. That is why advertising companies and tech companies are putting pressure to have that data, FT writes on the basis of an interview with a top executive of BMW.

Until now, all manufacturers always say ‘no’ to such requests, the newspaper notes. With the arrival of car software such as Android Auto and Apple CarPlay, tech giants from Silicon Valley will soon have software running in cars. It is unknown whether it is these companies that have asked BMW for the data.

Advertisers want to use the data for targeted advertisements. The CEO gives the example of a fast food restaurant, which, based on the information that there is a child in the car and that the engine has been running for a few hours, could show an advertisement for a branch nearby, because the child may be hungry. has. Car manufacturers have made agreements about privacy.