Bloomberg: Apple is not increasing production iPhone 14 after all, higher demand is not forthcoming

Apple is reportedly not going to increase production of new iPhone 14 devices after all. The company had expected higher demand, but it did not materialize. Roughly as many smartphones are still being made as last year.

About 6 million less units would have to be made in the past six months than previously thought, anonymous sources say to Bloomberg. In the run-up to the release of the iPhone 14 series, the expected sales would have increased by about 7 percent, but now it appears that the increase was not necessary, according to those involved. In total, Apple would still expect to make 90 million units during the stated period. That’s in line with previous estimates for the iPhone 13 and iPhone 12 series.

According to Bloomberg, the lower demand for cheaper iPhones is mainly the reason for the reduction in sales expectations. The consumer would therefore mainly go for the more expensive iPhone 14 Pro variants, which would mean at least for one supplier that he would convert part of the production of cheaper models into production of premium iPhones.

A market analyst tells Bloomberg that the electronics sector is currently experiencing a shortage of demand. After last year’s supply and chip shortages, consumers would simply want to buy less hardware. That causes an inventory surplus, which would be the reason why OEMs like Apple are adjusting production orders downwards.

Apple iPhone 14 Pro