Ban on tracking for ads on Instagram: why is that and what happens next?

A T-shirt with the Mona Lisa with a cat on your lap because you are a cat person, or the first names in the line-up of a festival you want to go to? Some people find the ads on Instagram spot on, but those personalized ads will soon be over.

Instagram: “Why you’re seeing this ad”

Instagram and Facebook can show such targeted advertisements that match exactly what you like, because those platforms build profiles of you with your interests. All Stories, Reels and posts you view, everything you post yourself, all the hearts you hand out and every account you follow, form the data on the basis of which Instagram and Facebook adjust the advertisements.