Apple’s turnover from Macs drops by 33 percent, services set another record

Apple achieved 33 percent less revenue from Mac devices, such as laptops and desktops, in the past quarter compared to a year earlier. The company’s total turnover remained fairly stable as another record was set with services.

In the past three months Apple sold $7.6 billion worth of Mac devices, almost four billion less than in the same three months a year earlier. In the first quarter of this year, sales from Macs also fell significantly, although the decline in the second quarter was not too bad.

Fewer products were also sold for iPads, wearables, smart home and accessories. For example, Apple sold $731 million fewer iPads, resulting in $6.4 billion worth of tablets sold in the past quarter. iPhones were sold more often, with a small increase from $1.2 billion to $43.8 billion. According to Apple, this is a record for the third quarter of the calendar year.

In total, Apple sold $67.2 billion worth of hardware, almost $4 billion less than a year earlier. Services such as Apple TV+, Apple Music and Apple Arcade earned Apple more: 22.3 billion compared to 19.2 billion, an increase of 16.3 percent. Such services have never before yielded so much for Apple in three months. This Services record kept total revenue relatively stable at $89.5 billion versus $90.1 billion a year earlier. Apple had a turnover of 83.5 billion euros in the past three months.

Apple’s net profit increased by more than 2 billion dollars to 23.0 billion dollars, equivalent to 21.4 billion euros. Apple saved billions on hardware, among other things, allowing net profit to rise with relatively stable turnover.